'Harley-Davidson Marketing '

'Harley Davidson\nHarley Davidson has been in barter since 1903. According to the website, foursome young workforce experimented with internal combustion in a tiny wooden shed. Not more over does the shed not burn, but the cycle they build goes on to serve for over 100,000 miles (Harley Davidson, n.d., 1). In 1901, William S. Harley draws a blueprint of a motor to salvo a bicycle. Later, he is joined by Arthur Davidson and they build the primary Harley Davidson pedal.\nHarley Davidson has excess claim for its products. Its products embarrass cycles, accessories, and app arel. It is the provided U.S. born motorcycle assembly. Its website provides the internet user, or motorcycle enthusiast, with interesting, useful, and optic information on its products and services. Harley Davidsons grocery store niche is a wealthy or above add up income individual. Many of their buyers are older adults who handle to ride for relaxation.\nHarley Davidson uses customer surveys and motorcycle rallies to rent their commercialiseing seek. This research has influenced Harley to start to manufacture motorcycles for women. Women riding motorcycles has affix 10% since 1987. On their website, Harley has a sever web pageboy for women riders. On this page, topics take on why women ride, culture to ride, women riders making headlines, and the recital of female riders (Harley Davidson, n.d.).\nHarley Davidson appeals to consumers through brand identity. The tax of brands in immediatelys surroundings is phenomenal. Brands have the power of instant sales, they submit a means of confidence, quality and dependability to their tar propose commercialize (Learn Marketing, n.d., 2). Everybody recognizes the bar and guard symbol of a Harley Davidson. Owning a Harley Davidson motorcycle signals American pride, and depending on what type of motorcycle the individual has it could excessively signal wealth. Harley Davidsons target foodstuff can be subdivided into smaller niches. These niches include the motorcycle itself, fashion, brotherly love runs, the Harley Davidson Owners Group (also cognize as H.O.G.), and brotherly events.\nHarley Davidson has chosen the strategic direction of targeting a junior market. With the establishment of the V-Rod motorcycle, Harley Davidson is trying to acquire the performance police cruiser marketplace. To target the younger market with the virgin product line, the play along has adopted the adjacent marketing objectives: to exposit its current market (market expansion), diversify...If you want to get a wide-eyed essay, order it on our website:

Top quality Cheap custom essays - BestEssayCheap. Our expert essay writers guarantee remarkable quality with 24/7. If you are not good enough at writing and expressing your ideas on a topic... You want to get good grades? Hire them ... Best Essay Cheap - High Quality for Affordable Price'