Operation Performance for the Cheesecake Factory

Operation Performance for the Cheesecake Factory Cheesecake Company has formulated strategies that have enabled the company to effectively carry out production and distribution of its products. Cheesecake restaurants have different segments; the casual dining segment deals with food production, creation of food recipes, distinctive layouts and customer attractions. The factory has increased its production by offering a diverse, attractive and modernized menu for its products. Wide varieties are offered including, pasta, pizza, burgers, salads, sandwiches, seafood and appetizers.Advertising We will write a custom essay sample on Operation Performance for the Cheesecake Factory specifically for you for only $16.05 $11/page Learn More The restaurants update their menu twice per year following consumer’s tastes and preferences; this ensures their menus remain competitive. Cheesecake bakeries have facilities capable to produce more than sixty varieties of cheese cakes. The factory produces high quality p roducts that are prepared using high quality ingredients as per the recipe. These products are prepared in the factory’s premises on dairy basis using high quality raw materials. The factory offers an excellent value for its products; it relies on its restaurants to offer outstanding service to complement the value for the products. Cheesecake restaurants offer food at reasonable prices; the company is committed to offering admirable and competitive services. The objective of the company is to reach for each customer’s expectation and satisfaction. The company believes in their employees who are well trained and qualified. The company has programs that attracts employees who are qualified, and motivates them to work at its restaurants. The restaurants reward committed employees by providing them with extensive training to improve their output. The programs they provide have helped their employees to fully commit to company’s core values. The restaurants are desi gned with modern equipments and operating systems build with modern technology to improve the efficiency in their kitchens. Flexibility in kitchen allow for thriving food preparation and deliveries to multiple locations where their customers are located. Cheesecake factory restaurants have unique designs and decorations for customer attraction. The restaurants are designed in a way that provides comfort and expansion. An outdoor patio seating is designed in these restaurants to provide extra space to cater for extra capacity needs. Cheesecake restaurants are located at strategic locations with high profiles. These locations are highly populated areas, with diverse businesses and residences. Unlike other theme restaurants, Cheesecake restaurants do not over rely on tourists who are occasional visitors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More They accommodate the needs of lo yal customers who visit their restaurants from urban and suburban areas. They mostly depend on the customers who reside and work at nearby areas where their restaurants are located. The company owns 165 outlets in 35 states of US; of late, it has extended its locations outside the U.S including the Middle East. Cheesecake Factory’s Bakery Cafà © department has explored and succeeded internationally. Cheesecake restaurants experience significant competitions; there are a large number of restaurants that compete with these restaurants both directly and indirectly. Some of these restaurants have a high financial standing in terms of revenues and economies of scale. The biggest challenge that faces the restaurant in the line of competition is the change of tastes of their products by customers, making them opt for their competitors’ products. Competition power among Cheesecake restaurants and other restaurants is also affected by the trends in population, availability of raw materials and labor. Nevertheless, Cheesecake Company remains very competitive among its rivals, since the company embraces innovation, creativity and diversity.