Marketing Success

Marketing is the activity of ad and promoting intersections and services to better engage the reapings attributes in an attempt to sell more than and increase food market share. This activity may be executed in a variety of ways from social media to traditional advertising to shoot design and product placement. According to Kotler (1984), Marketing is the social alleviate by which individuals and groups obtain what they need and require through creating and exchanging products and value with others. David middleman (1995) states trade is The achievement of corporate goals through conflict and exceeding customer needs better than the competition. Marketing is requisite to organizational success because it is the process through which interest is generated in products and services to increase the customer base and drive sales.  As Kotler points out, trade is the way that others find out about your product or service. It is not enough to simply manufactu re or develop a revolutionary product. If a company fails to shine on the value or unique features of the product it is unconvincing to sell. Jobber goes even further by pointing out that marketing essential address the customer better than the competition.

To this end, marketing is break through downting the brands centre out in a flair that is louder, clearer, more creative, and definitely more memorable than the competition. Again, the end result of the force mustiness result in sales. A successful marketing utilization would be the black eye Open Happiness campaign. Coke has successfully integrated YouTube (http://www.yo utube.com/watch?v=XJsKt5WuxJY), Facebook (ht! tp://www.facebook.com/pages/Open-Happiness/106019966095271), television advertising on hit shows like American Idol, Twitter, and brand furtherance to happen the campaign to consumers. It has been executed in a manner that appeals to a broad range of consumers, using cartoon figures in move of the campaign and hip musical sensations in others. The commonality...If you want to get a full essay, order it on our website: BestEssayCheap.com

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